Our product has evolved into something more powerful than a knowledge platform. It's become an operating system for people who run things. That shift in behavior deserved a name change. Starting next week, we will be rebranding Storytell as Chief (think Chief of Staff).

You’ll now see Chief branding in navigation, login/signup surfaces, and key UI moments.

Why this matters:

• You’re not learning a new product from scratch.

• The experience reflects where the platform is headed.

• The brand now better matches how many teams already use it: as an AI chief-of-staff layer for daily execution.

Any questions? read our FAQ here: Storytell -> Chief

🔁 Improved: Transition experience is designed to be low-friction

The rebrand rollout was shipped so your workflow can continue without migration steps.

What’s improved for users:

• No account reset: existing credentials continue to work.

• No data re-upload: projects, settings, and history carry forward.

• Continuity during switch-over: previous Storytell links continue to route during the domain transition window.

🎨 Upgraded: Visual system and navigation polish

This release also includes a broad UI refresh to align with Chief’s identity:

• Updated logos, favicon, and branded visual assets

• Refreshed brand colors/gradients across app surfaces

• Updated marketing/hero presentation and in-app brand moments

• Navigation footer actions now include quick access for:

  • browser extension info

  • latest product changes

  • help/messaging entry points

🛣️ What’s coming

How Chief will evolve in the coming weeks

• Live Sessions: Chief will listen passively during your calls and meetings — no prompting required. It surfaces real-time action suggestions, expert perspectives, and strategic cues as the conversation unfolds, so you're always the smartest person in the room.

• Playbooks: A library of open-source, modular operating frameworks — built on proven methodologies from leaders — that Chief can execute on your behalf. Set the objective, choose the playbook, and Chief runs the coordination.

• Voice-first interaction: Instead of just typing into a chat box, you'll also be able to speak your objectives to Chief. State what you need, and Chief organizes context, spins up agents, and surfaces next steps — no keyboard required.

Chief is the next chapter, but your day-to-day should feel familiar from day one. We’re now focused on the next wave already previewed publicly: Live Sessions, Playbooks, and voice-first workflows—all aimed at helping you stay a few steps ahead without adding operational overhead.